Before You Sell the Program, Find Out Why They’d Buy It
A prospect says, “I want to lose weight.”
You could explain your 12-week program. Or you could ask one more question.
“What’s made it hardest to get where you want to go?”
One woman tells you she used to train three days a week. Now, between broken sleep and unpredictable energy, she barely makes it to the gym. Another client tells you they’ve started medically assisted weight loss and want to feel stronger as their weight changes.
Same opening line. Two very different reasons to hire you.
That’s where the B40X Pro Scorecards come in. They help you uncover what’s getting in the way, show the client where you’d start, and connect your coaching offer to something they already care about.
The Menopause Breakthrough™ Scorecard
Imagine a prospect tells you, “I know what to do. I just can’t stay consistent anymore.”
Her Scorecard responses reveal something more specific. She’s still motivated to train, but when she sleeps poorly, the sessions she used to enjoy feel harder to recover from.
Now you have a coaching conversation worth having. You can show her how you’d start with two manageable strength sessions a week, adjust the workload when recovery is poor, and help her see progress as she gets stronger and more consistent.
She can picture herself doing the program. That makes it easier for her to decide whether it’s worth paying for.
The Medical Weight-Loss Breakthrough Scorecard™
A prospect who’s already working with a healthcare team may have a different question.
“The weight is coming off. How do I get stronger while it’s happening?”
The Scorecard gives you a way to talk through their training history, current routine, and what they want to be able to do. Maybe they’ve never lifted. Maybe they want to get back to hiking without feeling worn out halfway through.
Their healthcare team manages the medical side. You can show them exactly what your strength coaching would look like, from the first session to how you’ll track progress.
That gives the client a clear reason to work with you and gives a potential referral partner a clear way to explain what you do.
Put Both Scorecards to Work With Two Real Prospects
Start with two people you already know. Think of one woman navigating menopause and one person receiving medically assisted weight-loss care.
Give each the relevant Scorecard. When you review their responses, ask “Which of these would make the biggest difference for you right now?”
Then show them how your offer would address their answer. That’s a stronger sales conversation than walking someone through a list of sessions and waiting to see if the price lands.
The B40X Pro Interactive Offer Builder helps you turn either specialty into a coaching offer you can present with confidence. You’ll get a personalized offer report and two complimentary Scorecards so you can try the process with real prospects.
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