
THE SYNERGY
Bridging Coaching and Clinical
Our scientific relationship keeps two areas of expertise connected while each stays in its own lane. You lead the coaching. H4M handles clinical care for clients who choose it.
B40X PROVIDES
Breakthrough Scorecardsâ„¢, personalized coaching reports, offer-building tools and implementation support for your business.

H4M PROVIDES
Its own clinical services for eligible U.S. clients who choose to pursue care. It is optional and not required to use B40X.
OUR SCIENTIFIC RELATIONSHIP
Two Specialties. One Connected Client Experience.
B40X powers your coaching. You get Breakthrough Scorecardsâ„¢, personalized coaching reports, offer-building tools and implementation support to deliver premium services for menopause fitness, strength after 40 and weight-loss support.
H4M provides its own clinical services. Eligible U.S. clients who choose to pursue care can connect with H4M for hormone and metabolic health support, delivered independently by its qualified clinicians.
Clinical care is always optional. Your coaching stays yours.
MEET THE CLINICAL PARTNER
Ryan Root
Co-Founder of H4M (Hormones For Me)
Ryan’s path into hormone health began with his own experience of low testosterone. That personal challenge inspired him to study biochemistry, with a focus on hormone optimization.
Co-founder, H4M (Hormones For Me)
Ryan’s path into hormone health began with his own experience of low testosterone. That experience inspired him to study biochemistry, with a focus on hormone optimization.
Today, through H4M, he works in hormone and peptide therapies, helping connect eligible clients with qualified clinical care, giving B40X professionals a trusted pathway when clients want to explore medical questions.
Today, he co-leads H4M, which works with hormone and peptide therapies. Through our relationship, B40X professionals have a clear pathway to connect interested, eligible clients with clinical expertise, while you stay focused on coaching.
THE PRACTICAL VALUE
Practical advantages for professionals building services in menopause fitness, strength after 40 and medically assisted weight loss.
01
Better Client Conversations
Explore each client’s goals, challenges and readiness with clearer structure and greater confidence.
04
A Clear Medical Pathway
Give clients an optional route to discuss medical questions with qualified clinicians, so you can stay focused on coaching.
How This Supports Your Coaching
PROFESSIONAL VALUE
How This Supports Your Coaching
02
Clinician-Informed Coaching
When a client consents to share it, your coaching can take account of clinician-provided guidance and relevant bloodwork.
02
Clinician-Informed Coaching
Take account of clinician-provided guidance and relevant bloodwork when the client consents to sharing it.
05
Premium Service Foundation
Build a stronger foundation for packaging personalized, premium coaching services for clients over 40.
05
A Stronger Premium Offer
Build a stronger foundation for packaging personalized, premium coaching services for menopause fitness, strength after 40 and clients pursuing medically assisted weight loss.
03
Informed Adaptations
Make more informed exercise adaptations, recovery planning and progress tracking, all within your professional qualifications.
03
Smarter Adaptations
Make more informed exercise adaptations, recovery planning and progress tracking within your qualifications.
THE PROCESS
How It Works
A clear, five-step pathway from first assessment to an evolving coaching plan, with clinical support available only when it fits.
01
Breakthrough Scorecardâ„¢
Identify the client’s starting point with a Breakthrough Scorecard™.
02
Report Review
Review the personalized report and establish coaching priorities.
03
Optional H4M Conversation
Offer an optional H4M clinical conversation when appropriate.
04
Guidance Incorporation
With client consent, incorporate relevant clinician guidance into the coaching plan.
05
Progress Tracking
Track progress and adjust coaching as the client’s needs change.
CLEAR RESPONSIBILITIES
Equal Expertise. Distinct Roles.
01 — THE PROFESSIONAL
Trainers & Coaches
Deliver exercise coaching, accountability and nutrition support within their qualifications. Trainers lead the client relationship, build the plan and track progress over time.
02 — THE CLINICIAN
Qualified Clinicians
Assess medical concerns, interpret bloodwork, diagnose conditions and make treatment decisions. Clinical guidance is shared with trainers only when the client consents.
Clinical consultation through H4M is optional, subject to eligibility and location, and is not required to use B40X.

See How This Fits Your Business.
Test the Breakthrough-Based Coachingâ„¢ process with your own clients, then decide how it fits your services for menopause fitness, strength after 40 and medically assisted weight loss.
Test the coaching process with two complimentary client Breakthrough Scorecardsâ„¢.
Explore how Breakthrough-Based Coachingâ„¢, with optional access to H4M clinical expertise for eligible clients, can support the premium services you offer for menopause fitness, strength after 40 and medically assisted weight loss.
